@font-face{font-family:'Markdisc';src:url('fonts/Markdisc.woff2') format('woff2');font-weight:400;font-display:swap}
@font-face{font-family:'Stara';src:url('fonts/Stara-Medium.woff2') format('woff2');font-weight:500;font-display:swap}
@font-face{font-family:'Stara';src:url('fonts/Stara-SemiBold.woff2') format('woff2');font-weight:600;font-display:swap}
@font-face{font-family:'Stara';src:url('fonts/Stara-Bold.woff2') format('woff2');font-weight:700;font-display:swap}
@font-face{font-family:'Plex';src:url('fonts/IBMPlexSans-Regular.ttf') format('truetype');font-weight:400;font-display:swap}
@font-face{font-family:'Plex';src:url('fonts/IBMPlexSans-SemiBold.ttf') format('truetype');font-weight:600;font-display:swap}
:root{--blue:#0107EF;--lavender:#BAB8FF;--yellow:#EAFE08;--warmgrey:#EAE8DD;--bone:#F5F3EE;--cream:#FFE9C9;--black:#000;--white:#fff;--ink:#161922}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{background:var(--white);color:var(--ink);font-family:'Stara',system-ui,sans-serif;font-weight:500;
  font-size:clamp(1.05rem,1rem + .35vw,1.25rem);line-height:1.45;-webkit-font-smoothing:antialiased}
.w{max-width:1280px;margin:0 auto;padding:0 clamp(24px,5vw,80px)}

/* header: signet, contact route, hamburger. Omnicom uses hamburger only; the contact route stays visible per the structure decision. */
header{position:absolute;inset:0 0 auto 0;z-index:5;padding:26px 0}
header .w{display:flex;align-items:center;justify-content:space-between}
.sig{width:46px;height:34px;background:var(--black);-webkit-mask:url('assets/signet.svg') no-repeat center/contain;mask:url('assets/signet.svg') no-repeat center/contain}
.hdr-r{display:flex;align-items:center;gap:28px}
.hdr-r a{font-family:'Plex';font-weight:600;font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;color:var(--ink);text-decoration:none;border-bottom:2px solid var(--yellow);padding-bottom:3px}
.burger{width:28px;height:18px;display:flex;flex-direction:column;justify-content:space-between;cursor:pointer}
.burger i{display:block;height:2px;background:var(--ink)}

/* the editorial row: label left, content right */
.row{display:grid;grid-template-columns:minmax(150px,1fr) minmax(0,2.4fr);gap:clamp(28px,6vw,110px);align-items:start}
@media(max-width:820px){.row{grid-template-columns:1fr;gap:18px}}
.lbl{font-family:'Plex';font-weight:600;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);line-height:1.6;max-width:22ch;padding-top:6px}
.lbl small{display:block;font-weight:400;letter-spacing:.02em;text-transform:none;font-size:.78rem;color:#555;margin-top:8px}
.copy{max-width:46ch}
.copy p + p{margin-top:1.1em}

section{padding:clamp(100px,13vw,190px) 0}
h1{font-family:'Markdisc','Stara',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.005em;
  font-size:clamp(2.1rem,1rem + 4.2vw,4.6rem);line-height:1.08;color:var(--ink);max-width:18ch;text-wrap:balance;hyphens:none}
h2{font-family:'Markdisc','Stara',sans-serif;font-weight:400;text-transform:uppercase;letter-spacing:.005em;
  font-size:clamp(1.6rem,1.1rem + 1.9vw,2.6rem);line-height:1.12;max-width:20ch;hyphens:none;margin-bottom:.9em;text-wrap:balance}
h3{font-family:'Plex';font-weight:600;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);margin:2.4em 0 .8em}
.big{font-size:clamp(1.2rem,1rem + .8vw,1.55rem);line-height:1.4}
.ph{color:#666;font-style:italic}
.flag{background:var(--yellow);color:var(--black);padding:10px 14px;font-family:'Plex';font-size:.78rem;line-height:1.5;margin:14px 0 0;max-width:46ch;border-left:3px solid var(--black)}
.cta{display:inline-block;margin-top:2em;background:var(--black);color:var(--white);text-decoration:none;font-family:'Plex';font-weight:600;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;padding:18px 30px}
.cta:hover{background:var(--blue)}

/* fold: one giant brand gesture, cropped off the edge, like Omnicom's ring */
.fold{position:relative;min-height:94vh;display:flex;align-items:flex-end;overflow:hidden;padding-bottom:clamp(64px,9vw,120px);padding-top:160px}
.fold .mark{position:absolute;right:-14vw;top:-6vw;width:64vw;max-width:980px;aspect-ratio:496/340;background:var(--lavender);
  -webkit-mask:url('assets/signet.svg') no-repeat center/contain;mask:url('assets/signet.svg') no-repeat center/contain;z-index:0;pointer-events:none}
.fold .w{position:relative;z-index:1;width:100%}
.kicker{font-family:'Plex';font-weight:600;font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;margin-bottom:22px}
.fold .row{margin-top:clamp(40px,6vw,80px)}

.recog{background:var(--bone)}
blockquote{margin-top:2.4em;font-family:'Stara';font-weight:600;font-size:clamp(1.3rem,1rem + 1.1vw,1.85rem);line-height:1.32;max-width:30ch;text-wrap:balance}
blockquote cite{display:block;font-family:'Plex';font-weight:400;font-style:normal;font-size:.8rem;letter-spacing:.02em;color:#555;margin-top:1.2em;max-width:44ch}

.calc{background:var(--blue);color:var(--white)}
.calc .lbl,.calc h3{color:var(--lavender)}
.calc h2{color:var(--white)}
.calc .copy{max-width:none}
.slider{margin:26px 0 40px;max-width:620px}
.slider input[type=range]{width:100%;display:block;accent-color:var(--yellow)}
.rev{font-family:'Markdisc',sans-serif;font-size:clamp(2.2rem,1rem + 4.5vw,4rem);line-height:1;margin-top:16px}
.bars{max-width:820px}
.bar{margin:26px 0}
.bar .bl{font-family:'Plex';font-weight:600;font-size:.72rem;letter-spacing:.11em;text-transform:uppercase;margin-bottom:10px}
.bar .track{background:rgba(255,255,255,.12);height:52px}
.bar .fill{height:100%;display:flex;align-items:center;padding-left:16px;font-family:'Markdisc',sans-serif;font-size:1.3rem;white-space:nowrap;min-width:160px;color:var(--black);transition:width .15s}
.bar.spend .fill{background:var(--lavender)}
.bar.loss .fill{background:var(--yellow)}
.bar .src{font-family:'Plex';font-size:.74rem;color:var(--lavender);margin-top:8px}
.ratio{font-family:'Markdisc',sans-serif;font-size:clamp(1.8rem,1rem + 3.4vw,4rem);line-height:1.06;margin:44px 0 16px;max-width:20ch;text-transform:uppercase;text-wrap:balance}
.unit{font-size:clamp(1.15rem,1rem + .6vw,1.5rem);max-width:44ch;margin-bottom:8px}
.small{font-family:'Plex';font-size:.78rem;line-height:1.55;max-width:60ch}
.calc .small{color:var(--lavender)}
.est{display:inline-block;border:1px solid currentColor;font-family:'Plex';font-size:.58rem;padding:2px 6px;letter-spacing:.12em;text-transform:uppercase;margin-left:8px;vertical-align:middle;opacity:.85}
details{margin-top:34px;border-top:1px solid rgba(255,255,255,.3);padding-top:16px;max-width:900px}
summary{cursor:pointer;font-family:'Plex';font-weight:600;font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:var(--white)}
table{border-collapse:collapse;width:100%;margin-top:16px}
td,th{padding:10px 8px;border-bottom:1px solid rgba(255,255,255,.2);text-align:left;vertical-align:top;font-size:.86rem;color:var(--white)}
th{font-family:'Plex';font-weight:600;font-size:.66rem;letter-spacing:.11em;text-transform:uppercase;color:var(--lavender)}
input.a{width:96px;padding:5px 7px;font:inherit;font-size:.86rem;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.35);color:var(--white)}
.calc .cta{background:var(--yellow);color:var(--black)}
.calc .cta:hover{background:var(--white)}
.calc .flag{background:var(--white)}

.why{background:var(--cream)}
.proof{background:var(--white)}
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,56px);margin-top:.5em}
@media(max-width:900px){.cases{grid-template-columns:1fr}}
.case strong{display:block;font-family:'Markdisc',sans-serif;font-weight:400;text-transform:uppercase;font-size:1.25rem;line-height:1.1;margin-bottom:18px;padding-top:18px;border-top:2px solid var(--ink)}
.case b{display:block;font-family:'Plex';font-weight:600;font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin:14px 0 4px}
.case p{font-size:.98rem;line-height:1.45}
.hold{background:var(--warmgrey)}
.months div{padding:22px 0;border-top:1px solid var(--ink)}
.months div:last-child{border-bottom:1px solid var(--ink)}
.months b{display:block;font-family:'Plex';font-weight:600;font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:8px}
.strip{background:var(--white);padding:clamp(56px,7vw,96px) 0}
.strip .names{font-family:'Plex';font-weight:600;font-size:.74rem;letter-spacing:.2em;text-transform:uppercase;color:#444;line-height:2.2}
.contact{background:var(--bone);position:relative;overflow:hidden}
.contact .wm{margin-top:clamp(60px,9vw,140px);width:min(100%,1100px);aspect-ratio:531/62;background:var(--blue);-webkit-mask:url('assets/wortmarke-refractured.svg') no-repeat left/contain;mask:url('assets/wortmarke-refractured.svg') no-repeat left/contain}

/* nav panel */
.panel{position:fixed;inset:0;background:var(--bone);z-index:50;display:none;padding:120px clamp(24px,5vw,80px) 40px}
.panel.open{display:block}
.panel a{display:block;font-family:'Markdisc',sans-serif;text-transform:uppercase;font-size:clamp(1.8rem,1rem + 3vw,3.4rem);line-height:1.15;color:var(--ink);text-decoration:none;padding:6px 0;border-bottom:1px solid #cfcbc0}
.panel a:hover{color:var(--blue)}
.panel .x{position:absolute;top:30px;right:clamp(24px,5vw,80px);font-family:'Plex';font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;cursor:pointer}
header{background:transparent}
.page{padding-top:150px}
.page .fold{min-height:0;display:block;padding-top:150px}
.bar .fill{transition:width .55s cubic-bezier(.2,.8,.2,1)}
.anchors div{padding:22px 0;border-top:1px solid var(--ink)}
.anchors div:last-child{border-bottom:1px solid var(--ink)}
.anchors b{display:block;font-family:'Plex';font-weight:600;font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);margin-bottom:8px}
.anchors .n{font-family:'Markdisc',sans-serif;font-size:1.6rem;display:block;margin:4px 0 8px}
footer{padding:60px 0;font-family:'Plex';font-size:.74rem;color:#555}

/* launch_v1 overrides */
.fold h1{max-width:none;line-height:1.12;font-size:clamp(2rem,1rem + 3.6vw,4.4rem);hyphens:none}
@media(max-width:900px){.fold h1{font-size:clamp(1.4rem,.5rem + 5vw,2.6rem);hyphens:manual;-webkit-hyphens:manual}}
.page h1{font-size:clamp(1.6rem,1rem + 2.4vw,3rem)}
.triggers{list-style:none;margin:0;padding:0}
.triggers li{padding:12px 0;border-top:1px solid #cfcbc0;font-size:clamp(1.05rem,1rem + .4vw,1.3rem);line-height:1.4}
.triggers li:last-child{border-bottom:1px solid #cfcbc0}
.srclink{color:inherit;text-decoration:underline;text-underline-offset:3px;cursor:pointer}
.reach{margin-top:1.4em;font-size:1.05rem;line-height:1.7}
.reach a{color:var(--ink)}
footer .w{display:flex;flex-wrap:wrap;gap:8px 22px;align-items:center}
footer a{color:#555}
.legal .copy{max-width:62ch}
.legal h2{font-size:clamp(1.2rem,1rem + 1vw,1.7rem);margin-top:1.6em}
.legal p{margin-top:.8em;font-size:1rem;line-height:1.6}
.legal dl{margin-top:1em;font-size:1rem;line-height:1.6}
.legal dt{font-family:'Plex';font-weight:600;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;margin-top:14px;color:var(--blue)}
.legal dd{margin:2px 0 0}

/* 28 Sep evening pass */
.why{background:var(--lavender)}
.fold .mark{width:64vw;max-width:none}
.hdr-r a.btn{background:var(--yellow);color:var(--black);border:0;padding:13px 20px;font-weight:600;transition:background .2s,color .2s}
.hdr-r a.btn:hover{background:var(--black);color:var(--white)}
.strip{padding-bottom:clamp(56px,7vw,96px)}
.marquee{overflow:hidden;margin-top:28px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.marquee .track2{display:flex;width:max-content;animation:mq 70s linear infinite}
.marquee:hover .track2{animation-play-state:paused}
@keyframes mq{to{transform:translateX(-50%)}}
.who{margin-top:1.6em;padding-top:1.2em;border-top:1px solid #cfcbc0;display:flex;gap:22px;align-items:flex-start}
.who img{width:120px;height:150px;object-fit:cover;flex:none}
.who p{font-size:1rem;line-height:1.6;max-width:52ch;margin:0}
.wm-link{display:block;margin-top:clamp(60px,9vw,140px);color:var(--blue);width:min(100%,1100px)}
.wm-link:hover{color:var(--ink)}
.wm2{display:block;width:100%;height:auto;overflow:visible}
html.intro-done header,html.intro-done main,html.intro-done footer{animation:fadein .6s ease both}
@keyframes fadein{from{opacity:0}to{opacity:1}}
@media(prefers-reduced-motion:reduce){.marquee .track2{animation:none;flex-wrap:wrap;width:auto}.marquee{-webkit-mask-image:none;mask-image:none}}

/* 28 Sep late pass */
.fold .mark{overflow:hidden}
.fold .mark video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
html.intro header,html.intro footer,html.intro main>section:not(.fold),html.intro .fold>.w{opacity:0}
html.intro .fold .mark{z-index:60}
html.intro-done header,html.intro-done footer,html.intro-done main>section:not(.fold),html.intro-done .fold>.w{animation:fadein .7s ease both}
h3{font-family:'Stara',system-ui,sans-serif;font-weight:700;font-size:clamp(1.15rem,1rem + .5vw,1.45rem);letter-spacing:-.005em;text-transform:none;line-height:1.25;margin:2em 0 .6em;color:var(--ink)}
.calc h3.q{color:var(--white);font-size:clamp(1.2rem,1rem + .8vw,1.6rem);margin:1.2em 0 .2em}
.calc h2{max-width:22ch}
.bar .bl{font-family:'Stara',system-ui,sans-serif;font-weight:600;font-size:clamp(.95rem,.9rem + .25vw,1.1rem);letter-spacing:0;text-transform:none;display:flex;align-items:center;gap:10px;flex-wrap:wrap}
.est{border:0;background:rgba(255,255,255,.16);font-family:'Plex';font-size:.6rem;letter-spacing:.12em;padding:3px 7px;margin-left:0;border-radius:2px;vertical-align:2px;opacity:1}
summary .est{margin-left:8px}
.hl{font-weight:700;text-decoration:underline;text-decoration-color:var(--yellow);text-decoration-thickness:3px;text-underline-offset:5px}
.months b{font-family:'Stara',system-ui,sans-serif;font-weight:700;font-size:clamp(1.05rem,1rem + .3vw,1.25rem);letter-spacing:0;text-transform:none;color:var(--blue);margin-bottom:6px}
.case b{font-family:'Stara',system-ui,sans-serif;font-weight:700;font-size:1rem;letter-spacing:0;text-transform:none;color:var(--blue);margin:16px 0 4px}
.why{position:relative;overflow:hidden}
.why>.w{position:relative}
/* video at rest: lavender-toned so the headline stays readable over it; full colour only while the intro plays */

/* 28 Sep final pass */
.fold .mark video{opacity:0;filter:grayscale(1) brightness(1.15);transition:opacity 1.4s ease,filter 1.4s ease}
.fold .mark.ready video{opacity:.42}
html.intro .fold .mark.ready video{opacity:1;filter:none}
.marquee .grp{display:flex}
.marquee a{font-family:'Markdisc','Stara',sans-serif;text-transform:uppercase;font-size:clamp(1.2rem,1rem + 1vw,2rem);color:var(--ink);text-decoration:none;white-space:nowrap;padding:0 clamp(22px,3vw,48px);position:relative;transition:color .2s}
.marquee a:hover,.marquee a:focus-visible{color:var(--blue)}
.marquee a::after{content:"";position:absolute;right:-5px;top:50%;width:10px;height:10px;border-radius:50%;background:var(--lavender);transform:translateY(-50%)}
.why::before{content:"";position:absolute;top:0;bottom:0;left:0;width:28vw;background:url('/assets/pattern-stripes.jpg') 42% center/cover no-repeat;mix-blend-mode:multiply;pointer-events:none;-webkit-mask-image:linear-gradient(90deg,#000 62%,transparent);mask-image:linear-gradient(90deg,#000 62%,transparent)}
.why .lbl{visibility:hidden}
@media(max-width:820px){.why::before{width:auto;right:0;bottom:auto;height:84px;background-position:center;-webkit-mask-image:linear-gradient(180deg,#000 55%,transparent);mask-image:linear-gradient(180deg,#000 55%,transparent)}.why .lbl{display:none}}