WE ARE
GRANULAR
GRANULAR
granularity /ˌɡrænjʊˈlærɪti/ (noun): the state or quality of being composed of many distinct, individual elements that together form a cohesive whole.
Granularity references the level of detail in a substance or process. Each element is defined on its own, yet the whole becomes greater than the sum of its parts.
We craft stories with this philosophy, embracing intricate detail in both creative vision and production. Our approach is precise and authentic, yielding bespoke films and creative material that resonate, leaving a lasting impact.
Founded in 2023 by Christian Ihrybauer, a filmmaker with over 15 years of storytelling experience across South Africa, Mexico, the USA, Canada, and Europe, GRANULAR Production House is a Vienna-based storytelling agency. We specialize in documentary-style filmmaking and content creation for brands dedicated to sustainability, innovation, and positive impact. Our role is to shape, plan, and bring to life storytelling strategies that resonate with purpose-driven audiences, providing full support from creative concept development to production and post-production.
We believe impactful storytelling is as much about our process as our message. Committed to sustainable production, we reduce our environmental footprint and stay current with green practices. Transparency with clients and crew is at our core, as we believe honest work speaks for itself. Our culture is inclusive, offering fair opportunities to all who are the best fit for each project. For us, marketing is about showcasing the achievements of passionate people, not selling what’s unnecessary. We proudly partner with clients who value integrity and positive impact.
We specialise in crafting brand documentaries and non-fictional storytelling that focus on the future of innovation, greentech, and sustainability.
Whether you're an emerging startup, a pioneer in green technology, or a company driving sustainable change, our projects highlight your brand’s impact through authentic, powerful narratives that resonate with your audience.
We translate complex concepts into engaging stories, offering more than just promotional work. Our storytelling brings your mission to life—whether through visuals, design, or written content—building deeper connections with your audience and ensuring your message stands out in today’s noisy world.
Creating company narratives that help businesses communicate their values, culture, and mission in an authentic and relatable way.
Designed with a B2B focus, these narratives go beyond simple behind-the-scenes content, offering a comprehensive view of your company’s story—from the people behind the brand to the processes that drive innovation.
These projects are essential for businesses looking to build transparency and trust with stakeholders, clients, or partners. Whether it’s showcasing your team, product development, or company ethos, our company narratives provide your audience with a deeper understanding of who you are and why you do what you do.
Every story needs the right medium. Through our creative consulting service, we work with you to identify the most effective tools to bring your narrative to life.
With in-house expertise in video production—honed over two decades—our roots run deep in visual storytelling. However, our global network of talented creatives allows us to offer much more than that.
From photography and graphic design to podcasting, web development, architecture, and music composition, we select the precise medium that best conveys your message. Whether you need written content in multiple languages, cutting-edge VFX, or custom soundscapes, our team ensures that your story is told in the most impactful way possible. With us, storytelling is always tailored, never one-size-fits-all.
