Producer / Director: Christian Ihrybauer
Project Manager: Hermann Prax / Porsche Austria
Event Organisation: Cyprian Siupa / CPS Solutions
Camera: Christian Ihrybauer
Drone: Christian Ihrybauer
Photography: Oliver Hirtenfelder / Christian Houdek / Paul Koch
Post Production: GRANULAR Production House
Music: Epidemic Sound
Born from an idea in a small Austrian shed, the Porsche 911 revolutionized the automotive world. Sixty years on, the Porsche 911 remains the heart of the Porsche brand, embodying the concept of steady, iterative evolution rather than radical leaps. To celebrate this incredible milestone, GRANULAR had the privilege of joining Porsche Austria on an epic journey through the stunning Austrian Alps. From Salzburg to Carinthia and over the highest peak in the country—the Großglockner—we captured the spirit of this engineering marvel on its 60th anniversary.This adventure showcased the heritage, innovation, and enduring legacy of a car that continues to shape the future of driving.
The purpose of this video series was to underline the significance of Porsche 911’s six decades of steady, forward-thinking innovation. Each video offers a look at how the 911 has evolved, continually blending cutting-edge technology with the timeless design that enthusiasts around the world love.
The series gained strong traction, becoming some of the most-watched content on Porsche Holding's YouTube channel. While the popularity is a testament to the passion surrounding the 911, it’s really about showcasing the enduring legacy of Porsche’s commitment to excellence and the future of performance driving.
The success of the Porsche 911 video series goes beyond viewership. It strengthened the connection between Porsche and its audience, highlighting 60 years of innovation that continues to inspire. Through these stories, we’ve shown how Porsche’s commitment to excellence remains as strong as ever. At GRANULAR, our approach to creative storytelling aligns with this, showcasing the power of steady, meaningful innovation. Together, we’ve brought fans closer to the brand, celebrating both heritage and the future.
