Producer / Director: Christian Ihrybauer
Project Manager: Karin Angerer / VW Austria
Event Organisation: Cyprian Siupa / CPS Solutions
Camera: Christian Ihrybauer
Drone: Marcus Weber / Christian Ihrybauer
Photography: Oliver Hirtenfelder
Post Production: GRANULAR Production House
Music: Epidemic Sound
The VW Golf truly stands as the GOAT—Austria’s best-selling car and a key driver of innovation across the Volkswagen range. It was the Golf that introduced groundbreaking features like ABS and airbags to more affordable models, democratising advanced technology for everyday drivers. To honour 50 years of the Golf, Volkswagen Austria hosted a remarkable celebration, with all eight generations of this legendary car driven by journalists and influencers through the scenic Austrian Alps.
GRANULAR was thrilled to be part of this momentous event, capturing the excitement and heritage of the Golf in stunning alpine landscapes. Our team joined the convoy, visually documenting the journey and the iconic models as they cruised along the winding mountain roads, telling the story of the VW Golf's incredible legacy.
The aim of the VW Golf 50th anniversary event was to highlight its legacy of steady innovation and reinforce its role in Volkswagen’s brand. By engaging car journalists and influencers through an Alpine road trip, the event created a deeper connection with fans and generated fresh, shareable content. GRANULAR captured the celebration through dynamic visuals, increasing the Golf’s online visibility and engaging new audiences with its story of innovation.
The VW Golf 50th Anniversary project successfully honored the rich legacy of the most popular car in Austria by showcasing all eight generations, from the original Golf 1 to the high-tech Golf 8. Through dynamic visuals and storytelling, this project highlighted the Golf's role in revolutionizing automotive technology, introducing features like ABS and airbags to everyday drivers. The film captured the essence of the Golf’s journey in the picturesque Austrian Alps, engaging enthusiasts and solidifying the Golf’s status as an automotive icon. This celebration of 50 years not only strengthened the bond between the VW Golf and its loyal fanbase but also reinforced its place as a leader in innovation and performance.
Die Zusammenarbeit mit GRANULAR hat stets bestens geklappt. Ein erfahrener, kompetenter und kreativer Partner. Vom Filmen über die Musikauswahl bis zum Schnitt höchst professionell.
